In less than a year, Project Eat Less Meat grew from an idea to a galvanized organization with strong purpose. In 2021, we:
Held 40+ hours of in-depth interviews with Hispanics about their food habits
Had 17 passionate volunteers working on the project
Spent two weeks in California’s Central Valley speaking to meatpacking plant employees
Established relationships with dozens of social media influencers
Created numerous iterations of content, some that would be viewed by tens of thousands of people on Instagram and TikTok
Launched #MeatlessLaborDay, a campaign calling to eat less meat in advance of Labor Day to alleviate pressure for meatpacking workers on one of the busiest (and most dangerous) days of the year
While we’re proud of the traction we’ve made thus far, what we’re really looking forward to is leveraging the foundation we’ve built to reduce meat consumption even further in 2022.
The target demographic we’re currently focused on alone amounts to 60.5 million individuals in the United States consuming a total of 11.7 billion pounds of meat every year. If all of that were beef, that would amount to raising 26,556,000 cows, releasing 5.8 billion pounds of methane into the atmosphere each year. The emissions alone are about as much environmental damage as 14.5 million cars produce annually (and that doesn’t factor in the land, water, and other energy costs associated with raising cattle for beef.)
There are tremendous opportunities to make an impact, and we are eager to make meaningful progress in these areas in 2022.
Follow us on LinkedIn to see our projects in the next year, or reach out to us at weare@projecteatlessmeat.com if you are interested in contributing to our effort to reduce meat consumption.
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