Impact Marketing
in untapped demographics
About us
We aim to encourage the consumption of alternative, non-factory-farmed protein among targeted audiences.
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We research selected demographics' motivations, habits, values, and passions to find a common language in reducing factory-farmed animal product consumption and increasing the consumption of healthier alternative proteins. Applying our research, we create high-quality marketing content that appeals to our target audiences.
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We aren't trying to change individuals' values or lifestyles. In our opinion, encouraging a broader market to eat more alternative protein, and less factory-farmed meat, dairy, and eggs is a powerful step towards a healthier planet.
Our mission
Our mission is to make the world a better place for the next generation to come. We care deeply about preserving our planet, encouraging moral lifestyles, and promoting healthy eating habits.
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Project ELM was born out of the need to create inclusive messaging that speaks to the broader population in the U.S. (the 98% of Americans that are non-vegans). It’s not enough just to hear out our audience - we need to listen closely and genuinely empathize with them to create compelling campaigns that speak their language. Read more about our approach.
